Business Publicity And Marketing Through Social Media Today

How To Use Social Media For Business Publicity

The Business Publicity And Marketing Handbook by Annie Jennings PR

Lots of people are wondering how to market their business by using social media for their publicity.  This can lead to new opportunities, new relationships and new clients that might have settled for your competitors.  Many firms are on the hunt for information that helps them build their social media presence in a way that leads to more success.

 “I like what is happening on our Facebook and Twitter,” says Annie Jennings of the National Publicity Firm, Annie Jennings PR, “I am getting lots of new client posts and meeting people I would never have known before.”

The fun part is that business publicity through social media can build relationships with people who might not have been exposed to you otherwise.  Some can lead to new opportunities, some can lead to finding out about new resources that can help you and some can turn into referrals or new clients.  Is there a secret to Facebook success?  Absolutely, says Annie.  “Constant effort is my secret formula for success, although, it’s not so secret.  I love sharing the exact principles of success that can help you live the life of your dreams.”

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Annie Jennings PR Secrets to social media business publicity

Here it is:  Annie’s business publicity secret to creating social media success is “to be everywhere at all times.”  Here is how it works. You have to be everywhere at all times, because you never know where your next opportunity is going to come from and if you are not THERE you will miss it.

Think of your business publicity marketing strategy as a wheel and in it you have spokes. Each spoke is a strategy.  For example, Facebook is a spoke in your wheel, search engine optimization is another spoke and internet marketing are three examples of just a handful of the spokes in your wheel. 

It is the optimization of each of these spokes that creates across the board success and not just with business publicity and marketing through social media, but in all your marketing endeavors. Many of the principles of success are found on the Annie Jennings PR website.  There are also special how to  MP3 recordings that include real stories of real client’s success strategies. 

Annie Jennings PR brings clients to their highest level of positioning as a national and influential expert in their area of expertise.  Annie Jennings PR quickly identifies how experts, businesses and/or CEO’s can apply their experience, credentials, knowledge and commentary to the socially relevant issues in our society today to create optimal demand for commentary that can lead to the most sought after media placements in the industry.

Annie Jennings PR specializes in booking clients on the top national media including major national network and leading news TV shows, major national morning TV shows, high powered, high listenership radio shows in the highest ranked markets in the country as well as placing experts for commentary in the high circulation national magazines and leading big city newspapers and high visitorship internet news and media sites.

Please visit Annie for more business publicity, marketing, social media strategy and lots more.

Publicity And It’s Golden Rule

Publicity Isn’t Everything

Now here’s another real publicity story for you.

Publicity isn’t everything, but it is a lot.  One day, I heard that some people I knew were opening a new specialty shop (a dollar store with decorations in it) in the neighborhood shopping plaza that is home to the usual types of shops, including, a giant grocery store that brings shoppers to the plaza in droves.
Important to the story is the fact that this town experienced explosive growth in the recent boom years and is loaded with lots of new families with tons of kids who have tons of birthdays.  The families who live in this town have money. 

Now, the only problem with this neighborhood shopping plaza is that there is a good section and a bad section.  A good place to park and a bad place to park.

Ok, along comes Mary and her husband starting her dream business.   They picked a location in the bad section.

Since he was formerly in the business world, he would do all of his own publicity and marketing.  He did not need me (although I would be happy to help him).  He was going to do a press release, he told me, with the headline “Husband gives wife the chance to open up her dream shop after he retires from his own successful career”. 

I thought, this place is doomed.  Even my publicity might not help.

I did give him one word of advice.  Whatever you do, I told him, keeping in mind they were in the bad section, make them come into the store.  As soon as I said that, it seems as if he suddenly realized he was in the bad section of the parking lot.

A year goes by and I always notice there is never anything going on at the store.  I pass it all the time as you have to drive by it on your way to park for the grocery store.   Every time I drive by it, I glance in the window only to see the shop owner (the successful businessman) blowing up a few balloons.   One time I saw him loading a bouquet of balloons into a customer’s car.

I really feel sorry for them.   But I did like the idea of specializing in parties with all of the bells and whistles.  Imagine if customers could just place an order for a party and along comes Mary with absolutely everything to make it perfect . . . birthday parties, celebrations, holiday parties . . . you name it, Mary’s store would decorate it.  Mary loved to decorate.  What fun that would be for both Mary and her customers!

One day, I bring a little four year old boy in to the store (I am babysitting) hoping to find lots of cool cheap toys (after all, it is a dollar store) that he would love.

BUT NO:  They had nothing.  But since I was there with a little kid who thought we were getting a toy, we had to find something.

We did.  A castle.  OK cool.  So we took our castle home and a little while later, he stops playing with it.

I said, “What’s wrong with the toy?”

He said, “It’s not fun.  There’s no princess and there’s no knight to guard the princess”.

He was right.  All they had in the toy was little plastic furniture to put in the castle.  When we bought the toy, the store did not display any accessories that go with the toy next to it, like the princess and the knight, if indeed, they ever existed.

I started taking bets with myself on how long that store could last.

I was surprised at how long they hung on with no customers.  There must be something I don’t know like they are secretly decorating all of the events, parties and galas in our town and all of the surrounding towns.  They must be making a mint.  Good for them, I thought.  Although, it did bother me a bit when I would glance into the store and see no signs of life, other than the shop keeper sweeping the floors.

Then this happened.

I was there to pick up a calendar.  My daughter needed a calendar to plan her trip.  Every other store was out of calendars, but not Mary’s store.  She had calendars.  They were still there.

And so where the Christmas decorations.  No really.

I was checking out at the register when I happened to glance up.  I am not sure if Mary saw my eyes almost pop out of my head when I saw that the wall above her was loaded to the brim with red ribbons, fake green wreaths, snowmen with their carrot noses and black hats and gobs of glistening silver and gold ornaments.  It must have been beautiful in its day. 

But there was one problem . . .  It was May.  Like, in Memorial Day May.

I looked at Mary and told her it was over.

She told me all of the money was gone.  They were broke.

I know.

But first I had to try.  I told her how to make it work with little or no money.  Assemble a marketing and sales team (get marketing interns from the college to help), use internet marketing to the max, start an email newsletter that’s packed with celebration tips and juicy “party must haves” all the while showcasing your expertise in party planning and branding  yourself as the ‘decoration whisper’ for all of the area’s events.   All that Mary’s customers would have to do was pick one of the beautiful “celebration party packages” she would provide via her website.  Viola!

Yes, I told her, she could still do balloons, (she liked doing the balloons), but lets’ GO BIGGER! 

She vacantly looked through me as I told her stories of how it could be. 

A sea of green and gold balloons all tied up in bouquets as far as the eye could see.  Cars lined up waiting their turn to pick up their pre-ordered balloon bouquets as a surprise for their graduate.  Everyone who was anyone would have to have these balloons . . .
There was not even a glimmer of hope in her eyes. 

It was over.  The dream was gone.

The mistakes?  What you don’t know is that the last dollar store in a better parking section in the plaza went out of business so we can easily defend that there was no market in this town for a dollar store.

But what can we say about Mary?  What happened to Mary?

I think that Mary never wanted a dollar store at all.  I think that her heart was never in it.  It takes a lot of effort to fail that miserably, to lose everything down to the last penny.
Mary wanted party store, she wanted to decorate, she wanted balloons. 

And it does not even matter that  Mary had no internet marketing strategy, no sales force, no customers, no vision, no creativity, NO NOTHING because she had no passion.

But one thing in business does matter.  Follow your dreams and live your passion because if you don’t – there will be NO knight to guard the princess.

“We know where your heart lies,” says Annie, “Our job is to expand our clients’ passion and match it to market demand.”

Wouldn’t you rather work with
Annie Jennings PR?  Pay for placement publicity!

About Annie Jennings PR: Annie Jennings PR is a strategic marketing & publicity firm that offers advanced branding, publicity and marketing services to clients.

Visit Annie for publicity at http://www.anniejenningspr.com
Follow Annie at http://www.twitter.com/anniejenningspr
Facebook at http://www.facebook.com/anniejenningspr

Annie Jennings PR has extensive publicity industry experience that includes guest presenter for the Harvard Club of Boston, The American Society Of Journalists And Authors (ASJA) and presented as a guest lecturer for NYU’s Publishing Program. Annie Jennings has worked with numerous major publishers from New York to San Francisco, popular celebrities and icons, highly credentialed authors and experts, prestigious organizations such as The Learning Annex in NYC and New Life Expo in NYC.

Annie Jennings has been featured as an expert on publicity in Entrepreneur Magazine, Fast Company, The Street.com US Weekly, AOL.com, YAHOO.com and more. With over 15 years of high quality publicity experience, Annie Jennings PR has booked thousands of guests and worked with major publishers, authors and experts including the following:

Maya Angelou, Kendra Todd, Winner Season 3 Donald Trump’s The Apprentice, Robin Strasser, Michael Jackson, Chris Rock, Big Brother Reality Show, Don Miguel Ruiz MD (Bestseller The Four Agreements) and lots more!  Publicity made simple!

Annie Jennings PR, National Publicist

Book Marketing, Book Promotion, and Book Publicity

Annie Jennings PR Books Experts On TV, Experts On Radio, Experts On Print & Internet Media News Sites

PUBLICITY SUCCESS: 

“Working with Annie Jennings PR literally changed the course of my career.  After not having much success on my own, I am now the GO TO expert for CNN, FOX News, FOX Business, CNBC and many other networks”. – Dani Babb, PhD, Book Author & Media Expert

ANNIE JENNINGS PR TV PUBLICITY: 

 ”Annie Jennings PR is the best publicist there is. Not only does Annie Jennings PR produce results – she got one of our authors on OPRAH as the sole guest and generated sales of 20,000 books – she creates an affable, professional rapport with her clients that makes working with her truly a pleasure.”  — Hal Lockwood, Publisher, Penmarin Book

ANNIE JENNINGS PR RADIO CAMPAIGN: 

“You’ve done a great job. I appreciate the work you id to find angles and avenues to get my message out. Your radio system leaves little to chance in coordinating a good ride through the world of radio.” – Terry Paulson, PhD, Author The Optimism Advantage

ANNIE JENNINGS PR RADIO CAMPAIGN: 

With the Annie Jennings PR famous radio campaign, author, Terry Paulson PhD, reached over 10 million real live radio listeners with his radio campaign. Terry was booked on numerous #1, high impact and high listenership radio shows with well known and respected hosts. His BIO is now packed with heavy hitter radio shows that include WLW Cincinnati, KEX Portland, WESTWOOD ONE RADIO NETWORK (Nationally Syndicated to 325 Stations), America In The Morning (Nationally Syndicated to 400 Stations), Rusty Humphries Radio Show (Nationally Syndicated to 230 Stations) and lots more.

ANNIE JENNINGS PR TV PUBLICITY: 

“So far, I’m SO IMPRESSED with everyone at Annie Jennings PR. You’ve done exactly what you said you would do, and candidly, of the various PR companies I spoke with prior to deciding on your company, I was skeptical that it could be as effective and smooth as it had been portrayed. In fact, my experience with each of you has been even better than what was represented.

If I’m able to help anyone get traction in their life and earn their measurement of all five points of true success, it will have been because YOU facilitated it. Thanks for all your efforts on my behalf!”

Rhonda Sciortino, Author From Foster Care To Millionaire

ANNIE JENNINGS PR TV PUBLICITY: 

“That’s it – I’m addicted! Any time I need a national publicity fix, you’re my contact. Annie Jennings PR leaves you wanting more. THANKS for the effort, the passion, and of course – the results!”

Vince Crew, Author Of Everyday Ethics

ANNIE JENNINGS PR TV MAGAZINE PUBLICITY: 

With more than 15 years of experience in the media myself and numerous media hits as a Fitness Expert, I decided it was time to let someone else promote me nationally. Annie Jennings PR not only got me two national magazines (Family Circle and First For Women), they scored with my name and picture on the cover of First For Women Magazine. With these two hits, my story and message has reached approximately eight million people. Thank You to Annie Jennings PR and her fantastic team!

Joanne Sgro, Fitness Answer, LLC

ANNIE JENNINGS PR MAJOR MAGAZINE: 

“Annie Jennings PR secured me a spot in US News & World Report. I was thrilled with the opportunity to be in such a prestigious publication. But it got better! Not only did US News & World Report cover the story but other publications such as Chicago Tribune and MSN picked it up.”

Doreen Orion MD Psychiatrist. Author of Queen of the Road

ANNIE JENNINGS PR – RADIO CAMPAIGN:  This year I set myself a goal of increasing my media presence, but wasn’t sure where to start. In the course of a few short months of working with Annie Jennings PR, I’ve now been on dozens of radio shows and, most exciting, have landed a regular spot on my local name brand News Show! Annie Jennings PR and her team really understand what people in the media want and they have a wealth of connections to make anyone’s media dreams come true. They really showed me how to translate my expertise in to a media worthy message.   Annie Jenninngs PR excels at monitoring current events and reaching out at just the right time to pitch their clients. I can’t recommend them highly enough.

Stephanie Vance The Advocacy Guru at Advocacy Associates

ANNIE JENNINGS PR TV MEDIA, RADIO PUBLICITY: 

“It has been an honor and privilege working with my incredible team at Annie Jennings PR. My expectations for my National Media Campaign and my radio campaign have certainly been exceeded. I subsequently signed on for the national media and within a week or so I was booked on the FOX Business Network. A number of Washington DC TV interviews followed along with interviews for incredible print and online media exposure to include Forbes, Fortune, Black Enterprise, WSJ.com, USA Today, and Yahoo Finance. The team at Annie Jennings PR is comprised of consummate professionals and experts at getting prime placements for clients on TV, radio and in print. I highly recommend their services.”

DaRayl Davis,  Author of Economic Secrets of the New Retirement Environment

ANNIE JENNINGS PR TV, PRINT, RADIO MEDIA: “Annie Jennings PR, I wanted to thank you for the outstanding service and support that you have provided for me. I told Bookmasters that YOU ARE THE BEST!!!! and to put you and your team right at the top their PR list.”

Dr. Petra Beck, Author

Annie Jennings of the National PR firm, Annie Jennings PR is a National Publicist specializing in promoting authors and experts to the media.  The Annie Jennings PR vision and insight has revolutionized the publicity industry as many of the publicity techniques, tools and strategies in widespread use throughout the industry today have been developed by Annie Jennings PR.   Annie Jennings PR freely shares publicity strategies with authors and experts so everyone can have access to PR strategies, both the basics and advanced PR thought, so they can share their messages with millions for the betterment of all.
 
Annie Jennings PR created many of the publicity strategies used throughout the publicity industry today including the famous guaranteed deliverable, meaning if you don’t get your publicity or bookings, you don’t pay.  Annie Jennings PR created the concepts of media websites and online press kits, defined how to create a powerful platform, developed the advanced branding concepts, created the HOT 35! & HOT 50! Radio campaigns where you are only booked on TOP SHOWS in major BIG CITY markets and on regional and nationally syndicated shows and crafted the revolutionary Annie Jennings PR Pay For Placement Publicity Program that has helped thousands of authors and experts build powerful platforms.
 
Annie Jennings PR has presented for The Harvard Club in Boston to CEO’s on Communication Strategies as well has been an invited guest lecturer for NYU’s Publishing Program and for the American Society Of Journalists & Authors.  Annie Jennings PR has provided over 500 SMASH HIT PUBLICITY Teleseminars for consistent standing room audiences, reaching hundreds of thousands of author and experts.   Annie Jennings PR is the premier publicity expert in the country with her knowledge sought out by professionals and organizations everywhere.

Get more book promotion at http://www.anniejenningsbookpromotion.htm

Visit Annie Jennings PR At The Famous Publicity Website, Annie Jennings PR

Thanks, Annie
Annie Jennings PR, National Publicity Firm

Successfull Business Publicity And Business Marketing Strategies

Business Publicity And Business Marketing At Their Best

Business Marketing Strategies and their Importance

It’s more important than ever for your commentary to be seen and heard in the media by your prospective clients.  Annie’s successful business publicity and business marketing strategies position you in a place that is significant to your market where you can be the expert on the relevant subject. 

The idea is to have more exposure to your target market than others consistently over time. In this way you can add to the power of your status within your industry and with it your ability to influence your market’s buying decisions.  Annie Jennings PR is a public relations firm that provides individual and business publicity and marketing strategy that helps position them as a leader in their field.

Business Publicity Strategies Tip For The Competetive Edge

Want the competitive edge? Build up your bio and your reputation by being the quoted expert in the news, on radio shows and on TV.  remember that you will only secure media exposure by adding good content to the issues in your industry intelligently with an experienced point of view.

Competition is intense as established businesses have positioned themselves with business publicity strategies and business marketing strategies to preserve their current position as well as to secure new business to ensure their survival throughout the recession.  The competition is using successful business marketing and business publicity techniques to strategically invest their resources.

Business PR Question 

How should consultants and spend their business publicity and business marketing dollars?

For the individual building a name, the answer is to become an expert in their field, branding themselves as a thought leader and an influential vioce in the community. They should be thought of as a person or business whose voice and opinions matter.

How do they that?

In a nutshell, by using business marketing and business publicity.  They showcase their wisdom, knowledge and experience by appearing on radio shows, TV shows, in newspapers and magazines or on internet news sites as the commenting expert.  They will be seen as adding content and value to the issues facing their marketplace. This publicity and marketing strategy keeps them visible, and more importantly, vital to their target market.  To do this, be current on the news in the industry, develop thoughtful and useful opinions to keep them engaged in a meaningful way. 

Business Publicity Strategies Thought Experiment

Let’s illustrate the point: If someone wanted to hire a financial planner to help invest their hard earned dollars for growth and safety, would they pick someone who might be on old news or would they rather work with the finance expert they recently saw on their local news or local morning show, read about in the area’s newspaper, or watched on national TV being interviewed by a popular host and/or read about as the quoted expert making an important contribution in a major newspaper or magazine?

Business marketing strategies, a.k.a. business publicity strategies and branding strategies can keep businesses and professionals, such as the financial planner in the example above, competitive and successful despite economic conditions.

Business Marketing Strategies Tip

A big part of business marketing strategies success is being able to list your qualifications and credentials in an interesting way.  Have the reader thinking about what those speaking events must have been like, or how great your shows must have been.  As an example, here are some of mine:

Annie Jennings PR is a Strategic Marketing & Publicity firm that offers advanced branding, publicity and marketing services.  We help clients achieve their highest level of success using media outreach in Radio, TV, and Print along with successful business marketing strategies. Annie Jennings PR is well known for advising clients on how to best use marketing dollars for optimal impact given their personal and professional goals. Annie Jennings also invented the “Pay For Placement Publicity Strategy” that gives clients the specific media exposure required by their marketing strategy without the high cost of monthly retainers.

Visit Annie at http://www.anniejenningspr.com
Follow Annie at http://www.twitter.com/anniejenningspr
Facebook at http://www.facebook.com/anniejenningspr

Annie Jennings PR has been honored as guest presenter for the Harvard Club of Boston, The ASJA (American Society Of Journalists And Authors) and presented as a guest lecturer for NYU’s Publishing Program.  She has worked with many major publishers from New York to San Francisco, popular celebrities and highly credentialed authors and experts as well as prestigious organizations such as The Learning Annex in NYC and New Life Expo in NYC.

Annie Jennings has been featured in Entrepreneur Magazine, Fast Company, US Weekly, AOL.com, YAHOO.com The Street.com, and more. With over 15 years of real experience, Annie has booked thousands of guests and worked with the top publishers, authors and experts in the industry in providing her business publicity strategies.

Funny Excuses To Avoid Business Publicity Success

Business Publicity Can Only Work If You Do It

 
Business Publicity Story

“You should take wireless lunch orders”

“Yeah, but then I have to hire someone to man the internet station.”

I nodded.  That was true.

This bagel shop could use business publicity to double its business, triple its business just by asking for the email addresses of the customers that pack the place on Saturday and Sunday mornings for what’s got to be the best bagels since Brooklyn (seriously people come from Philly to get these bagels).

Are these customers hungry at lunch time during the week?

Of course they are.  Business publicity opportunity anyone?

If you were their favorite bagel shop and you served up a delicious lunch menu that conveniently arrived in their email just as they started to wonder about lunch . . . what do you think would happen?

What if they could place their orders on your website?

What if they could email their orders in?

What if they could call their orders in to a nice friendly employee who excitedly asks, “how may I help you?”

Could there be more of a need for business publicity?

WOW YEAH!  

BUT NO:  “Then I would have to get someone to man the internet station,” said the owner.

And one more thing, one day I was in there, and noticed they had MENUS!   And they were excellent – lots of choices, and the perfect size to mail, postcard style.  They had a spot for stamps and labels. They were good to go.

Now that’s an idea. How about sending menus out to the local businesses in the area?  Most offices have stacks of menus held together by paper clips.

Is your menu in there?  I think not!

But your competitors are.

Your competitors have your customers’ email addresses.

“I was wondering what I was going to do with all these menus,” said the owner.

BUT NO:  “Then he has to get someone to put the stamps on, and bring them to the post office . . . ”
 
For a minute I think about how great it would be if he optimized Facebook and Twitter . . . 
 
BUT NO, he would say, “because then I would have to get a bird”.  Talk about a business publicity disaster!

True Publicity Helps People

Publicity And Your Message

A Real Publicity Story

The scenario: A potentially great client with the knowledge and experience to impact public policy in a positive way.

The actual scenario: An expert who believed that it was all about selling books, and the only way he could get attention was to be accusatory.

I knew right away I wouldn’t take this client and that the angle that he wanted to take was wrong. It would divide our nation and pit one side against the other.  The author thought it was all about selling books and thought this publicity was the way to do it.

I reminded him publicity was about sharing a message.

“But how can I sell books if I am not controversial and accusatory?”

I said, wouldn’t you rather do the right thing? Why not use your knowledge to suggest government programs in a way that empowers people and communities as well and help create the policy?  Then publicity opportunities will appear

The good stuff: Now he says that this was his original intent but somewhere along the way his original mission was derailed.  It became about fueling the fires.  What America does not need right now is an expert talking about explosive topics and blaming people.  We do not need another who did what to whom and when.  What we do need are people getting publicity without a political agenda that can apply their knowledge in a way that is good. Empowerment is good.  What our country needs right now is a plan to empower enthusiasm, motivation and creativity. He agreed.

He was relieved and thankful that I told him I could not take his account.  Thankful that we spent an hour revisiting his dream and making it come to life without mudslinging.

He remembered. He started to think of himself as he really was. He realized he did not want to sell books by any means necessary, but be a highly qualified expert who understood the empowerment model of helping the poor, that with publicity he could be a voice in the future of our country by presenting creative ideas that actually work. 

In my experience, when you are true to your message is when the rewarding publicity opportunities come to you in the form of speaking opportunities, consulting and more.  And guess what, you sell books after all.  God bless america and publicity!

Social Media As Publicity

New Publicity Strategies

1. Do I Want Online Publicity?

More companies are asking:  Should we be on Facebook and Twitter?  The answer is definitely YES!  The big question is how do you create, optimize and manage your social media publicity to attract more customers, rather than anger them (for example, with a BUY BUY BUY strategy)?  How do companies monetize their social media?  Should they expect to make money on social media?  Annie Jennings PR has cracked the code on how to earn a return on your social media initiative.  Her publicity strategy expands your social media into opportunity.

Find out more about Annie Jennings PR’s social media publicity package at http://www.anniejenningspr.com/social_media_signup.htm

How Do I Get Online Publicity?

Social Media publicity allows you to acces more potential consumers then has ever been possiblewith publicity in the past.  Social media publicity should be an important aspect of your overall marketing and publicity initiatives.  Annie Jennings PR has a team of social media experts to help you achieve the ultimate presence in the social media world. 

GOT TWITTER?  It’s a must have as businesses across the country using it.  However, setting up a twitter account is very different from optimizing it.  Our team helps you optimize your Twitter presence so that you are building relationships and new opportunities every day.

Lots of social media resources at http://www.anniejenningspr.com/social_media.htm

GOT FACEBOOK? Why not? It’s fun and millions are doing it.  But how do you do it well?  That’s the secret!   What are the mistakes to avoid?  How can you do damage your brand by using the wrong strategy and how do you manage negative comments?  Find out how to create and optimize an outstanding social media strategy.  It’s worth the time, effort and financing as social media is the land of the people and if people are your customers or clients, you better be in the conversation.

Social Media Is About The Big Picture Too:  Social media is part of your overall outreach strategy and complements your other publicity and marketing outreach programs.  Remember, your competitors are flocking to social media creating urgency for you to be there too!

WANT SOCIAL MEDIA:  You’ll want Annie’s team of experts who work with select clients to maximize their social media presence.  Contact Annie at http://www.anniejenningspr.com/social_media_signup.htm.  Online publicity made simple!

Rules For A Successfull Business Publicity Strategy

Using Business Publicity For More Success

Business Publicity Rule #1

Business publicity is about watching your clients.  Your competitors don’t buy your products, your clients do.   But what if you are not offering services that meet your client’s needs?  You will lose these clients to other companies who offer what your clients want.  So, the question is, what does the client want? Well, realize how your client makes money and create services that help them do it. 

Is business publicity about spying on your competitors?  No!  Leave your competitors alone, they are too busy worrying about you to worry about their customers.  Plus, if you find yourself spying on your competitors it is a sign you are not focused.  If you are stealing from your competitors you are just creating more of what could be a bad product.  Get creative to surpass your competitors without ever looking at them.  

For good business publicity, trust only yourself.  You know what is good for your clients.  At Annie Jennings PR, we do not care what our competitors offer.  We create new, next level products and services that meet the expanding needs of our marketplace. 

Your competitors may not know what that is, they may be stuck in the mud, they may be too busy copying products from others.  Do not do that.  If you have to copy products, you’re are robbing yourself of the opportunity to apply your knowledge, experience and creativity to your services to create bigger, better and more powerful outcomes for your clients.  That is real business publicity.

Business Publicity Rule #2: 

Business publicity promotes your brand.  People buy brand.  People buy name brands that they feel they know and trust.  This is a very fast world and we make choices based on our impressions of the reliability of the company we are working with.  Given a choice, we will choose the company that immediately fills us with confidence.  Brand names matter.  Let’s pretend you are buying a car from Mercedes and someone said, do you think are you getting quality?  Of course!  But what about buying a car that is similar to a Mercedes in features and quality from a little known company called Gertrude’s Good Cars.  Even if Gertrude’s Good Cars were better than a Mercedes and even cheaper would you buy one?  Of course not! 

As a business publicity example, our clients are proud to announce they are now with Annie Jennings PR.  The media immediately recognizes us wherever we go in any venue.  We are branded.  They know our name.  They trust us.  

Business Publicity Rule #3

Everyone wants to buy the better mouse trap.   So, your job is to simply create one. Know what outcome your service or products provide your clients.  Next, how do they use them to get their desired outcomes. You make the connection between your services and your clients’ success, you get lots of business. 

Business Publicity Rule #4

Business publicity leads to a flow of clients.  What’s the fastest way to create a non-stop flow of new clients?  Guarantee your outcomes.  No one pays unless they get the desired outcome.  Sounds risky right – exactly.  It also ignites a tremendous drive to creativity where you immediately see the flaws in the services you offer.   If you are not getting paid unless your client gets the deliverable, you will be determined to make your services better.  

Further more, you will learn to upgrade your services so not only do they get the deliver but the deliverable matter to them.  In that, the deliverable actually provides your client with POWER to offer “deliverables” to their client . . . and so on and so forth.

Business Publicity Rule #5:

Use business publicity to provide content to your clients but also provide a product that ONLY YOU can deliver.   This way, you are NOT in the information selling business, which is not really profitable.  Selling just information is not working with the tremendous amount of content available free on the internet so where you may hear stories of a few making it big selling content those are very special situations.  The better, more common strategy that makes sense for millions is to provide content so when your clients are ready for services, they choose you. And when you become really big in your BRAND, you can then sell product.  Business publicity made simple!

Book Promotion, Author Marketing & Book PR Strategies

BOOK PROMOTION – How To Market Your Book

1. Book promotion strategies include many ways to market your book. 

Both tradtional and internet media as well as grass roots marketing are included.   Let’s start with traditional media for author marketing and book promotion.   A great choice to reach as many people as possible with your book promotion strategy is being a guest on lots of radio shows across the USA.  There are many talk radio shows that welcome authors and experts as guests on the show.  These radio shows have tens of thousands of listeners and many have hundreds of thousands of listeners.  For book marketing and  book promotion, radio campaigns are a good choice because you have control over the content of a radio interview in that you can help guide the conversation and mention the name of your book in your conversation as well.

2. BOOK PROMOTION – How To Market Your Book With  RADIO CAMPAIGNS

Radio is an excellent book promotion vehicle.  Radio shows allow you to promote your book during the radio interview.  This feature gives your more book promotion power  than you would have on TV shows or in newspapers and magazines making radio ideal for book promotion strategies.  Radio interviews, as a book promotion strategy, allows you to mention your book’s title several times, your contact information and “how to buy your book” access  info. However, for effective book promotion, be sure to learn media training strategy so you do not sound like an infomercial while being a guest and can make the most out of each interview and promote your book in the process. To get the most from your book promotion efforts you should learn how to properly position your book.  These skills are critical to your overall book promotion and book marketing success.

3. BOOK PROMOTION – How To Market Your Book With Author Book Signings

Authors can use book promotion get up close and personal with their readers by setting up booking signings in their hometown and surrounding towns.  Before you book is published, be sure to connect with your independent book sellers as they will be happy to stock your book on consignment and also host an author book signing for you. If your book is a good fit for organizations, associations or other groups, be sure to contact them to set up a workshop or presentation.  You can then offer bulk sales to the organization so everyone attending gets a copy.  Book promotion opportunities are everywhere so always carry your book’s business card to distribute accordingly.

Want to find out more about book promotion?  Visit the Annie Jennings PR website.  Annie Jennings PR is a book promotion and book marketing firm with access to radio campaigns, major TV shows, newspapers and magazines for author publicity.

Business Publicity - Finding Success 

Business publicity is essential for optimal success.

Business Publicity Starts With Your Customers

Business publicity will help your client and customers feel good about their choices.  They want to buy from thriving businesses that are vibrant, healthy and on the move.  They want to buy from businesses they see on TV, they read about in newspapers and they listen to on the radio.  No one likes walking into a store with no energy, no action and no customers.  Publicity creates buzz around your business, brings in the action that creates the energy to attract more success.   Business publicity is a catalyst for success and getting lots of business publicity can set you apart from your competitors.

Business Publicity Is Best When There Is A Lot Of It

Get lots of publicity for your business, as your business publicity becomes an asset for your business rather than an expense.  No one likes to throw money away, as sometimes is the case with advertising.   However, with business publicity  your investment becomes an asset that you can use over and over again to position your company as a business on the move.  Companies that get lots of business publicity realize that this publicity is essential for their success.  Whether it’s an article featuring their business in a local newspaper or magazine, or getting booked on a radio interview that reaches their target market, or appearing on TV as the guest, businesses find that publicity works to establish their image and build credibility a trusted source of products or services.

For more business publicity strategy on how to achieve success and business publicity momentum go to www.anniejenningspr.com.